Schiphol
To strengthen the brand identity of KLM in the crew center at Schiphol Airport, the airline worked with CleverDisplay and LG on an innovative narrowcasting solution. Through strategically placed LG displays, aligned with the crew's walking routes, crucial flight information is shared while enhancing KLM's signature atmosphere; an oasis of blue hues and energy.
Using an intuitive content management system from CleverDisplay, sharing personalized content is straightforward and efficient. The combination of high-quality LG screens, smart software and good service ensures that KLM informs and inspires its crew in the best possible way even before they board.
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