Multiple Locations
BackWERK has quickly grown into a successful foodservice formula with more than 50 locations in the Netherlands and over 340 spread throughout Europe. Since 2009, the brand can be found at busy locations where people are on the go - while traveling, shopping or working. Exactly where speed, freshness and convenience come together.
BackWERK believes in honest, natural products, transparency and simplicity, helping its guests get the most out of every moment and every euro.
In collaboration with HMSHost, CleverDisplay provided several backWERK locations with a contemporary and powerful visual presentation. To ensure maximum visibility, powerful LG storefront screens were placed behind the storefront windows. Thanks to the high light output, the content always remains clear and easy to read, even in bright sunlight.
The screens capture the attention of passersby with fresh visuals and current offers. These are effortlessly managed through CleverDisplay's easy-to-use, cloud-based Content Management Software. Without technical knowledge, the marketing team can quickly switch gears and respond instantly to the moment in line with backWERK's core values: fast, fresh and customer-focused.
With this smart narrowcasting solution, backWERK is ready to inspire even more travelers with a strong brand experience and fresh products at exactly the right time.
Or are you curious about the possibilities for your company, department, or business? We deliver customized digital signage solutions. Contact us and ask about the possibilities.
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